About dankehanke
SEM, SEO, Sun
I am Richard Hanke, a passionate online marketer with many years of experience in SEO, SEM, Paid Media and beyond. On this page you’ll discover where I come from, what drives me and how my expertise can help your business achieve sustainable digital success. Allow yourself to be inspired and stay tuned to learn more about my projects, my working methods and what sets me apart.
Richard Hanke
I run the DANKEHANKE agency in Mallorca. My clients come not only from Mallorca – on the mainland in Germany, Switzerland and Austria I manage campaigns and projects.
Life as a freelancer affords me great freedom. One such freedom is to combine many of the things you love: life, the climate and work.
What drives me in my work is the opportunity to be involved in various areas of online marketing. Whether it’s SEO, SEM, meta campaigns, affiliate marketing, email automation, the Google Analytics Setup or working as a Remote Head of Marketing, I love taking on diverse tasks and supporting businesses in achieving their goals.
Core Values & Working Methods
To successfully implement projects, I strictly adhere to the following guidelines. These values form the basis of a trusting and collaborative partnership.
Results-Oriented
Focus on measurable outcomes and maximising the Return on Investment (ROI) for the client.
Expertise
In-depth knowledge and skills to effectively manage complex digital marketing campaigns.
Experience
Proven successes and many years of experience in digital marketing.
Data-Driven
Utilising analytics and metrics to optimise campaigns and demonstrate success.
Reliable
Keeping promises and deadlines, with consistently excellent performance.
Creative & Innovative
The ability to deliver fresh ideas and innovative solutions to stand out in the market.
Transparent
Openness in communication with clear reporting on campaign performance and costs.
Would You Like to Learn More About Me? Have Any Questions?
Don’t hesitate. I’m here for you. You can get in touch via this form, call me or contact me directly via WhatsApp.
Certifications
As a certified Google Ads Partner, I possess proven expertise in online advertising. This seal is awarded only to agencies and experts who regularly demonstrate their knowledge – for instance through examinations, managing successful campaigns and implementing Google’s best practices.
But I can support you not only with Google Ads; I’m also well-equipped to help with other channels.
All About Me
Raised in Hamburg, studied in Jena and always yearning to work in the South. Today, I live and work in Palma de Mallorca.
I began my journey into the world of startups as early as 1995, when the internet was still uncharted territory for many. Even then, I was drawn to working for innovative companies and driving digital success. I went on to take the role of Online Marketing Manager at Financescout24 and later led e-commerce at gofinance24.
I recognised the power of search engines early on. As a first mover in Germany in booking PPC campaigns, Google took notice of me – even making me their first testimonial in Europe for Google AdWords (now: Google Ads) to demonstrate that Google AdWords works in Europe as well as in America.
After these invaluable experiences, I decided to go freelance. I founded my own agency, through which I developed numerous Drupal portals and Magento shops for companies – alongside WordPress solutions.
Yet the technical side has always been closely linked with the question: How can I further optimise the digital performance of these platforms? My journey has always been accompanied by online marketing. The symbiosis of technology and marketing can be a major advantage.
Some of my projects are particularly close to my heart. For instance, as a freelancer, I managed SEM campaigns for Gudrun Sjöden and for the SAE Institute in Germany, Austria, Switzerland and Spain over many years. I also successfully implemented both SEM measures and email automation for Edel Kids. There have been – and continue to be – many other exciting projects where I have been able to apply my skills with experience, passion and insight.
I have also shared my knowledge at various conferences and training sessions – for example, as a speaker at SEACamp and at events organised by the Association for Driving Instructors.
In the meantime, I served as Head of Paid Media at the Hamburg agency Content Fleet, where I worked on extensive campaigns for SMEs and large enterprises.
My journey in online marketing is far from over. There is still so much to learn, discover and optimise – and that is exactly what excites me every single day.