Tracking and Analysis
Steer Your Business with the Right Figures
Make your data your most powerful tool. I not only set up tools like Google Analytics and the Google Search Console, but also tailor them perfectly to your goals and requirements. This way, you receive clear, comprehensible figures that help you steer your business precisely and make strategic decisions on a solid data foundation.
Advantages of Professional Tracking and Analysis
An expertly implemented tracking system delivers reliable data and makes your business measurably results-oriented.
This enables you to make strategic decisions and steer your business with precision.
Accurate Data Collection
Expertly configured tools deliver precise and error-free data tailored to your business objectives.
Informed Decisions
Reliable data forms the basis for taking targeted actions.
Cost Efficiency
With accurate data, you avoid unnecessary expenses and optimise your budget.
Improved Campaign Performance
Data-driven optimisations lead to increased efficiency in your SEM campaigns.
Error Reduction
Expert knowledge minimises technical errors, ensuring that your data remains reliably comparable over time.
Transparent Reporting
Regular reports provide a clear overview of your successes (and hopefully not your failures).
Certified in Google Analytics GA4
As a certified Google Analytics expert I know the current requirements in tracking and data analysis. The certificate shows: I have proven my knowledge in exams and use Analytics so that your data is evaluated reliably.
You get clear analyses and reports that help you make better decisions in online marketing.
Conversion Optimisation & UX Consultancy
Through an analysis of the customer journey, weaknesses can be identified and appropriate measures deduced.
Heatmaps (e.g. with Hotjar or Crazy Egg) provide detailed insights into where users actually click and how far they scroll. A/B testing tools such as Optimizely help you compare different design variants directly, thereby identifying the most effective solution.
With these analyses, conversion rates and user experience can be significantly increased.
Maximise Your Success with Precise Data
Rely on my expert knowledge in tracking and analysis. Get started now and benefit from robust figures that will sustainably strengthen your business.
Tools for Tracking and Data Analysis
Typically, the same set of tools is employed for analysis. Here’s a selection of the most important ones:
- Google Analytics: With Google Analytics, website visits can be analysed by looking at key factors such as bounce rate, time on site, conversions, etc. Other tracking tools include Adobe Analytics and Clicky.
- Google Search Console: This tool provides insights into the performance and visibility of your website in Google’s search results. Its equivalent is the Bing Webmaster Tools.
- SEMRUSH: This tool enables comprehensive analyses of keyword rankings and competitor comparisons. Alternatives include Sistrix, Xovi, ahrefs and many more.
- Crazy Egg: Tools like this record heatmaps, scrolling behaviour and click patterns to identify website optimisation potential. Alternatives include Hotjar and Microsoft Clarity.
- Optimizely: With Optimizely, different variants of your website can be compared through A/B tests to determine the version with the best user interaction and conversion rate.
- Google Tag Manager: The Google Tag Manager allows the central management and implementation of tracking codes and marketing tags without having to modify the website’s source code.
With these tools, I can capture relevant data, create reports and deduce significant potential. Of course, I must admit there are many more instruments available that can be employed depending on the requirements.
Data Is the New Gold – Let’s Unearth Your Treasures
Simply fill out the form. I’ll reply within 24 hours, often on the same day.
If it’s more urgent, you can also call me or send a WhatsApp message.